Tucoemas FCU Refreshes Brand and Optimizes Staff

Tucoemas has revamped, refined and refreshed the company vision over the last year.  Under the leadership of Brice A. Yocum CEO, the credit union is moving forward.  The culture remains service focused on local members.  New resources have been committed to this process, and products added for members, staff and the community.

“At Tucoemas, we believe being local means being better. We get to know you and your family, provide solutions for your needs, and keep your money here in our community, doing good things for good people,” says Brice Yocum, CEO.  “In 2017, we launched our new look. We believe it’s a true reflection of our valley roots, and exemplifies the bright future we’re working toward for our members and our community. We are working hard to improve our service, tailor solutions and provide the kind of value that can only come from our local team working for our local members,” Yocum says.

Tucoemas encourages growth and leadership opportunities for all staff to optimize employees learning and
development.  TFCU announces the following staffing changes and promotions:

Lisa Quintana and Evie Garcia have accepted Loan Officer positions at the Whitendale branch office.
Joanna Ruelas, Irma Vasquez, and Ronda Mendes have accepted Loan Clerk positions.

Alicia De Leon accepted the Service Center Specialist Team Lead and Branae Hestily has accepted the MSR Team Lead at the Whitendale Branch. Kathy Miller accepted the Teller Department Team Lead position and Tara Chavira accepted the Service Specialist position at Whitendale branch.  Additional new staff has been hired at the Cypress, Whitendale and Tulare branches.

In addition, the TFCU team has welcomed Meredith Ritter as their new VP of Finance.  Meredith has worked in the Credit Union industry for over ten years. She has held multiple roles in leadership operations, lending and finance. Meredith has completed her Bachelor degree from Sonoma State University and she is a 2008 Western CUNA Management School graduate. In 2017, Meredith completed her MBA from Fresno State.

Sonia Smalley has accepted the VP of Lending position. Sonia joined the Tucoemas family 29 years ago. In 1991, she became part of the Lending team where she progressively advanced through increasingly responsible positions within the department. Sonia was promoted to Loan Supervisor in 2006 and Loan Manager in 2012. Sonia graduated from Western CUNA Management School in 2015.

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